I don't think the ride on 18s is harsh either. Bt then again, I'm used to it and my mates moan about it being very firm when I take them around in it. Admittedly, they're used to Mondeos and stuff but there you go.
Mine was ordered in May 2009 and I got the price of my extras effectively for free. So, convenience pack, Monzas and paint. £1000 or so. Yet Leeds VW said I would have to pay list so it clearly varies from dealer to dealer.