F*ck off??!!
If people don't 'understand' car modifying, it is very difficult to explain it to them. Most people who have no interest in modifying have little interest in cars themselves, and will only ever see them as a means of getting from A to B. Therefore any money you spend on that car is a 'waste'
It does not make sense to them to spend pile after pile of money on a car, when buying a new car would have been cheaper. It won't make sense to them because they are not passionate about driving, so they will not appreciate what spending that money has created. They will not care about giving their car a sense of individuality, and will not value the appearance/performance/sounds of a modified car.
Frankly it
is hard to justify spending the money (even speaking as a past serial modifier!) - lets face it, spend ?10k modifying a car worth ?5K and you don't have a car worth ?15K its probably closer to ?8-9K.
All you need to say is that it isn't about money. The fact is, you could go out and spend that ?15K on a great car, but you'd
still want to modify it - its the difference between driving round in another box and driving round in
your car.
