Thanks for replies
Salesman's name is Huseyin ~ seems pleasant enough, but I wait to be disappointed with the finance options. Drove the car, albeit only a short distance so didn't really get to experience the full package. Liked the car and am taking it for another spin on Saturday. Then hope to go back to Audi and drive the S3 to see what the difference is back-to-back.
With regard to spec, this car tick most of the boxes for me. So I suppose I'm going to pay a premium due to the London factor. Dealer margins are probably quite 'tight' at the moment?? Will try to get them to throw in a dog-guard, matts, etc, but am more interested in what the PCP package delivers, amount of deposit and resultant monthly payments.