But saying that I read that an entry level Ford Focus price is now more than a BMW 1 series!
Focus prices are silly, but then you'd get over 17% discount through a broker. BMW discounts no longer available through brokers.
But there is avery little in them at RRP - my TDI is nigh on £20k now, BMW 116d Sport ca £20k but 9% discount achieveable, new Astra to similar spec - £20.5k but £4k discount available, Focus £20.5k again ca.4k discount available.You can even get almost £3k off a Civic at the moment.
VW may well be controlling supply, and with Porsche in the fold they should have some good rule sets, but at the end of the day they operate huge factories which need volume to bring the cost base down. The current pricing of the new Polo (even without the available 8% discount), suggest VW still target , rather than unit margins.