good points.... but I don't think Steve is necessarily after an upgrade (what ever that means... since it'll be different to different people). not everyone has to go for more power, or faster lap times, or better handling. comfort, gadgets, looks, kudos, lower costs are all valid reasons for changing as well.
that said however, since we're GTI/ R32 owners, a car's performance should be pretty high on our list of wants!!
edit: actually i realise, I've never checked out an ED30. would be cool to do a comparison!