I still dont understand why they're so expensive.
Maybe because those who decide the prices have studied the products price elasticity and realised that the highest overall margin contribution occurs at the current price? The overall investment in R&D needs to covered too. Margins generated from optional extra sales contribute hugely to thier bottom line, if everyone only brought bog standard Golfs their car prices would have to rise quite a bit.
I would have liked to have specced Xenons but had to stick to a £25k limit, it was a choice between the lights and ACC.
I reckon they should be priced at £650 tops but what would I know..