check the cam is in the right spot with the pulley lined up, it is possible to fit the cam sprocket on the wrong way round! The lobes on #1 should be pointing up and away from each other, like this |\ /|
Also shine a torch down #1 to visually check piston 1 is at the top of the bore at TDC.
As dan says take all the plugs out and clean them up, had similar problem with a polo i did a head gasket on. after i cleaned the plugs it fired up right away!