Just spec'd up a Golf R dsg with performance and exhaust and the options I have on my GTi PP and it works out more than an S3 dsg saloon black edition Tech with a similar spec!!
I know which I'd rather have (and it's not the V'dub)
Audi certainly does have a name, style and desirability that VW can't match.
However...
I would NEVER EVER buy one. I really don't like driving my wife's A3 too far, because it becomes uncomfortable. This happens because all Audi cars only have 1 foot rest. On journeys longer than an hour where the cruise control is used, I get an aching right ankle and/or knee. Journeys over 2 hours and my lower back starts to ache from sitting in an awkward position.
In my Golf I set the cruise control and put my feet up on the rests which is a lot more comfortable.
(2 cars in the Audi range have a space where the right foot can be rested on the carpet - the A1 and the R8. So I guess I might buy one of them

)