Hi Max
Big differences (from memory):
* extra 30 bhp

* colour-coordinated bottom trim
* half cloth half leather interior, front seats heated
* 2zone climate control
* smoked rear light clusters
* Edition30 logoing, mats, golf-ball steering knob
I think that's about it. The Pirelli has much the same kit as the Ed30, the only differences I'm aware of are the interior trim, smoked glass from B-pillar back, and oc Pirelli tyres (if done 'properly'). But I think I've only ever seen 2 Pirellis.
Hth
M