To my mind, VW has traditionally sat in the gap between the 'run of the mill brands' such as Ford, Vauxhall, Renault etc. and the premium brands such as Audi, Merc & BMW. You bought a VW because it was as step up from the run of the mill and got you close to the quality of the premium options. You also got a lot more for your money, equipment wise.
With the T-Roc and the 8, VW now seem to be moving towards a level of quality comparable with the 'lower' brands. And at the same time, Ford have been steadily improving quality.
If this trend continues, you have to ask what is the reason to buy a VW?