Looks quite Jaguar at the front, side profile of a Mazda 3 and a bit Alfa at the back. It's ok.
Interior looks ok but will probably feel cheap (always felt Seats have least money spent on the interior across VAG. They usually spend a bit of money making the front seats look very Recaro-esque.
The Seat dealers in the North East seem to expect you to pay list price, so never previously been seriously tempted and the Ford standard door cards and dash have always put ne off.