« Reply #101 on: 03 June 2020, 14:19 »
After seeing the SEAT above I think the VW empire has shot themselfs in the foot.
Not keeping one brand with easy to use simple buttons is massively restricting your market.
What about all the old people who have probably been loyal to you for decades due to your cars simplicity and don't want all this modern tech in a car. I know my mother, uncles etc wouldn't want a car with controls like these and im sure they are not the only ones of their generation.
The Golf and its ilk are aimed at the quick turnover easy finance and lease market. As far as VW are concerned the next move for everyone is an electric car and are pushing the iPad styled interfaces on customers now who they assume are reasonably tech savvy. Cheapness of manufacture and easy to assemble is where it’s at. Disposable cars. The interfaces will gradually be honed just like with smartphones and TV’s.
Unfortunately the amount of people walking about with shattered phone screens and backs kind of points to the safety aspect of trying to use buttonless gadgets on the move!
Maybe VW think the older generation are either tech savvy silver surfers or will buy a Polo (or just as likely a mini-SUV based on the Polo chassis) instead. I’m sure they’ll have done some sort of customer profiling and development testing.
Much easier to hook younger buyers into finance schemes and try and keep them brand loyal with a new finance plan every couple years than dealing with older people that probably want to keep their cars for longer and expect either value for money or perceived quality.

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