It does kind of look like the genuine VW article, the only difference between the one I have for sale on eBay and the one in your link is the number 0315A - mine says 0314. Not sure what this means but the rest of the numbers etc are the same.
If it's any use to you, the eBay item number for mine is 161623737383, it came from a UK 2014 Golf GTD so is a genuine VW green collar lead.
Justin