I would be very surprised if the car is "optimised" for 95 Octane - I think VW only state that's the minimum!
With a modern, learning ECU, a turbo and direct injection (as well as indirect) - I'm surprised that anyone would say it's a fact that it makes no difference when nobody has tested it. I know that some people can't pick up on the subtle changes, but as most ECU's retard the ignition on poor quality fuel (to avoid pinking), then logic says that it can advance it too (as well as altering the boost levels)?
Most of my higher performance cars have demanded 98 Octane as a minimum and I remember my tweaked STi running like a bag of nails on 95 Octane, the one time I couldn't get any of "the good stuff" ....
My GTi has been run on high octane juice from day 1 - mostly on V-Power; but the couple of times I've put a whole tank of Tesco Momentum 99 in it - the note deepens and it feels perkier at low rpm and smoother at high rpm. All subjective but it appears I'm not the only one to have experienced this .....