They don’t want cash deals – they want you on finance – it brings more money into the dealership (commission).
Good deal and you got yours quicker than Bear is getting his BMW – that is fast! The dealer can’t have been that confident in getting full price for it quickly if he was willing to give you that deal (salesman’s patter to try and minimise discounts no doubt). If someone comes in ready to buy they will usually take the money (or the finance) and run rather than hope for the next customer through the door wanting it enough to pay full RRP.
They will still make money off that. I was discussing the “VW survey” with my salesman when I picked up my car (going to give him top marks, VW were the thorn in my side) and how much it is worth to them to get a good mark. He told me that the basic margin on the cars they sell is only 5%, but the outcome of the survey, maintaining a certain number of demos, sales volume targets etc adds another discretionary 15%. On a busy dealer with a good level of satisfaction with their customers is going to get £5k from the sale of a vanilla GTI before discounts. If the car was earmarked as a Demo there’ll be even more profit as the dealerships get these discounted. Add in potential profits from GAP, Autoglym and the uptake of finance and even giving £3k in discounts on a GTI/GTD is going to yield more profit than selling a low spec Polo at full RRP.
