Cash order placed today with no trade in.
Best price was with Broadspeed, 8.3% discount, just shy of £2.5k
even taking the £199 fee into account.

I would like to point out a really great site called
www.carbuzz.co.uk which not only has reviews but doesn't have a free associated for finding new car quotes. I would highly recommend.
In the end the only reason I went with Broadspeed was the dealer I found on carbuzz didn't answer their phone at 5:45pm and Broadspeed price matched to secure the order today.
Good luck fellow hagglers!