Right. So after a couple of weeks of 'fun' with ECP I had to give up on them. They swear blind that the parts they are sending me are correct. I sent them a photograph of the original part (original bosch ignition coil is about 6 inches long) and they still said they had sent me the correct part (2 inches long with different terminals). Even after several phone calls and them saying they had found the part I had described... they sent out the wrong part again.

Same story with the voltage regulator.
I went to see my garage to see if I was being thick - but the garage agreed that it was not the right part. (Apparently the garage spends a fair amount of time on the phone to ECP with similar problems.) The garage made a phone call to VW and were told that they had ONE Bosch VW ignition coil left on the shelf at the factory - looks like they are discontinuing!
That arrived on Tuesday, fitted on Thursday. It's like a new car, idle no longer blips occasionally, doesn't feel like it is hunting occasionally. Throttle response is far quicker as is the performance of the car. I drove from London to Wells and then Brecon before I fixed this, and had it die on me in Bristol once and felt underpowered quite often.
The proof is in the pudding this weekend, going for a drive to Southend on Sea. I'll open her up and see how she goes.
(Oh and sorry for buying the last ignition coil, but it has gone to a good home. The old one once I had it out was a sorry state - white fur on the terminals etc...)
Thanks for everyones help with this. If the problem doesn't reoccur, I don't think I will bother changing the voltage regulator.