Someone emailed the company owner to complain, thinking it was a scam to get traffic to his website. This is his reply:
"Hi paul, i can assure you this is not a scam, ive run this promotion for over two years now and had a steady flow of subscribers and sent out in total approx 600 free samples, however over this weekend a freebie website got hold of the details and the list grew by 11000 overnight. Ita not possible for a small business like mine to cope with that sort of increase.
Thank you very much for your interest in burley fudge.
Chris"
11,000.

That's a lot of fudge lovers.