re: VAT, I took this from the VW website
"If you order a new Volkswagen before the 30th November 2009 and take delivery between the 1st January and 28th February 2010, we will give you a 2.5% discount on the pre VAT basic recommended retail price of the vehicle including any factory fitted options. "
I just specced my theoretical golf R and it came to £34k, thats about £6k more than my GTI, excluding discounts. Biggest difference is the 4 wheel drive system and moer power. Lookswise its fine, but I actually prefer the GTI with its tartan seats and red highlights. 18inch wheels actually don't look that great on the website, even rising blue looks awful on screen (though i'm sure its great in the flesh).
Standard kit a massive disappointment, no ACC, no leather, no RCD510, and park assist is not even an option