Another example of VW bean counting I suspect. Remember, they were originally going to charge £15 for the ipod cable until they changed their mind and gave that and the USB one away for free.
£22k plus for a car (which is itself overpriced) and they penny pinch on mats. The thing is they know they have a fantastic product and idiots like me will still buy it.
I do, however, think that the GTi is right at the limit of what I'd be prepared to pay. I fear that in 4 years time when I come to replace it the price will be far too unrealistic (not to mention unaffordable for me) and I will have to go elsewhere. There will, however, be someone out there who can afford it and will be prepared to pay for it so they will continue ratcheting up the price.
