Interesting this - gotta be careful this doesn't transgress into an out and out flame war!!!LOL!!
Whilst looking for my next brumbrum, I initially did a back-to-back from an Audi S3 to a Golf GTi. (by this time, the RS4 prices were going nuts and I'll now wait and see

)
The Audi IS better put together with a higher quality
feel. It is also quicker in a straight line. It is also very sure-footed due to the Quattro system (coming from my S4 quattro, this was reassuring).However, it IS devoid of "feel", dare I say, "boring", and expensive.
The Golf is
slightly less of a quality product, only 2wd in comparison (no R32 here), BUT handles much better and is fun to drive. As in an absolute HOOT!!!

The clincher for me was simple - the increase in quality/outlay for the Audi isn't justifiable when put up against the Golf. The difference isn't worth nearly £10K.
Hence my decision to go VW.
I did look at the Leon Cupra. Don't like the interior on the new one - VERY put off by the dealers

I looked at the VRS (there's also one that every day tries to "play" on my drive to work - I've got bored of handing him his a$$, so now change my leaving time and route just to avoid him) - a nice car, but whilst the quality is streets ahead of Skodas of old (a VERY good thing), I'm under no illusion that it is the "entry-level" to the VAG group.
Don't get me wrong, a well-put together car, as you would expect I(hope

) from VAG, but there IS just that lack of quality. And NOTHING to do with badge snobbery.
So my order (from top to bottom) would be:-
Audi, VW, Seat & Skoda
All IMHO, of course

Dan
