if you are buying the LED's off of somewhere that specialises in selling them, or an electronics company like maplin (
www.maplin.co.uk 
) then they will have things such as forward current and forward voltage noted. Then from R= V/I
Supply Voltage(V) - LED Forward voltage(V) LED Forward current(A)
Where the supply voltage is errrr... 12 Volts... it being a car!
Always go for a slightly larger (not overly larger!) resistor than needed to protect them a bit, and you need the highest candela rating you can get.
anything else? oh, ive heard that if you gently file the tip of an LED the light will diffuse a bit better. dont try it unless you've got a spare though! and the potentiometer is a good idea... as long as you are very careful, IIRC theres a very fine line between maximum brightness and burning it out! And they need to be the right way round... hence forward voltage

HTH!
