I saw a MG/Rover display at a motorway services. I hate the bloody things, think it has 0% style, just looks like a rover that crashed thro halfords window. No flow to the body work, just bits stuck on here and there.
Anyway i had some time to kill and read the stuff on their stand. One of the interesting statements they make is "80% of Rover drivers prefer their car to a BMW" Now if we think about that for a second. Thats 80% of ROVER drivers, people who have bought one! So if only 80% prefer the car they bought, Rover are telling us that 20% of their customers who bought a Rover now wished they had bought a BMW!
Genius!