I had the same problem on the Polo. The main thing was to stop it getting any worse ASAP. I cleaned what I could back with a small fibre stick and scalpal, getting as far under the rubber seal as I could, then used a 'rust eater/converter' and reprotected. Once that had set I squeezed a small amount of silicone sealant in there to prevent any further ingress of moisture and 'touch wood' it hasn't come back. You only even notice it if you know its there, but the main thing was to nip it in the bud before it gets a hold.