« Reply #11 on: 11 September 2019, 21:27 »
Its probably much easier to cut, stamp etc, as there are less gaps to worry about and the gap beneath 'W' inside the circle is now one large area rather than 3 smaller areas when the 'W' touched the Circle. Speaking as a repro artist for print who deals with branding on a daily basis, I would say the production side of things has had a say in the final logo design. As someone earlier in the thread said, it's probably, partly a cost cutting exercise.
I was hoping you’d give an educated opinion on the logo
That’s an excellent insight into how the graphic design side of it works. Obviously there must be dozens of meetings between the various parties involved, focus groups and the board before sign off.
« Last Edit: 12 September 2019, 13:23 by Exonian »
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