OK, in the name of science (and fairness) I did an economy run this afternoon of about 20 miles and managed 43mpg. No breaking the speed limit and only one quick burst of speed to overtake a couple of other road users.
I guess I'm just not used to petrol cars yet: my (remapped) 330d also got 43mpg when I drove carefully and about 35 when I wanted a bit of fun. The GTI seems to go from 43 down to about 18
