Air con service is a recommendation, not a requirement. I dare say that the VW service advisors have a monthly or quarterly target to upsell the air con service to customers, so they’ll always try and get you to buy it. They probably get a bonus or commission if they meet or exceed their air con service sales target.
If it ain’t broke, don’t fix it, but do use it (I keep mine on 24/7) to keep it in good health.
However, looking to the future, I think getting the air con service done might be more important with fully electric cars, as some - if not all - use the car’s air con system to keep the batteries cool, so keeping the air con in tip top condition would be important.