They are offering it in order to try to sell you stuff. I never said BMW didn't do the same, actually I implied that all companies, car or otherwise do the same. Or do you really think they do it just to be "nice"? They are not a charity, they are in the business of making money, thats all there is to it.
I took the 7 day free on my last car, this time around I'll arrange my own to avoid the sales calls that follow and the high excess they give you.
One day Bear, maybe, just maybe your glass will be half full.
Do you really think I'm not aware of the obvious? Yes, of course they are a business where the aim is to make money. Yes, of course they offer services with the hope of securing future custom. My point is, so what? If them offering 7 days free insurance allows them to tax it with no issues, and gives you a bit of breathing room to sort out your old policy and find the best deal going forwards, what does it matter? For most people it's less hassle, regardless of their economical reasons.
At the end of the day it's a free service that you can either taken them up on, or not. If you do, you can then choose to accept their annual premium, or not. I swear that some people would not accept a free £10 note for fear of conspiracy. For those that do use the service to help facilitate taxing your car (because that's what it's there for) you can opt out of all future sales and marketing contact so you don't get calls, e-mails, and post, speaking from experience rather than assumption.