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General => General discussion => Topic started by: jv on 28 November 2006, 13:58

Title: Volkswagen of America marketing
Post by: jv on 28 November 2006, 13:58
Now why is it that the UK seems to get such a weak effort on limited editions and good quality marketing? I mean look at these, firstly, genuine limited edition models:

http://www.vwvortex.com/artman/publish/vortex_news/article_1845.shtml

for 28k dollars - a comedy price.

Then, how about a marketing effort of giving away an electric guitar with each GTI sold that can be plugged straight in to the car audio system:

http://www.vwvortex.com/artman/publish/volkswagen_news/article_1842.shtml

Now, I would have no use for the guitar but for pure effort and making you feel good about the brand you can't fault it.

What do we get? An over priced, not particularly 'special' 30th anniversary editon not really even advertised because they know they will all sell anyway.
Title: Re: Volkswagen of America marketing
Post by: Daz... on 28 November 2006, 14:10
They put the anniversary model to shame...and that guitar idea is great! I'm surprised how much detail has been put into each one  :cool:
Title: Re: Volkswagen of America marketing
Post by: Rhyso on 28 November 2006, 14:21
Quality  :cool:

That guitar is mint!

should send that to VW UK and tell them to buck up their ideas!! Not impressed with our version of the 30th Anniversary model  :angry:
Title: Re: Volkswagen of America marketing
Post by: mk2mark on 28 November 2006, 14:34
That guitar looks the spit of one I built - and I've never heard of first act inc! check it out: http://www.iol.ie/~locoblade/guitar/guitar.html - freaky or what!
Title: Re: Volkswagen of America marketing
Post by: monkeyalan on 28 November 2006, 14:36
I bet in 15 years the guitar will be worth more than the car !  :laugh:
Title: Re: Volkswagen of America marketing
Post by: topher on 28 November 2006, 14:42
VW UK won't try anything like that because they know we will keep on buying their cars despite naff advertising and even worse customer relations. In the U.S nobody drives vw's .. infact more people drive Kia's than they do vw's... so they really have to try to get the customers.. and with these colours/offers they're obviously going after the younger/feminine/gay markets.
Title: Re: Volkswagen of America marketing
Post by: ...joe on 28 November 2006, 16:32
......going after the younger/feminine/gay markets.

:laugh: