GolfGTIforum.co.uk
Model specific boards => Golf mk7 => Topic started by: king monkey on 09 September 2019, 19:48
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Exciting news....no.
Here’s the new Vw logo. Inspirational eh?
(https://i.postimg.cc/c4qVm2V4/54-C62-B02-86-D1-4-C27-B135-CA9-BD22-D5-A86.jpg) (https://postimg.cc/7bVsPsHp)
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I think you need the fully explained version to really understand the significance:
http://www.golfgtiforum.co.uk/index.php?topic=285666
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I think you need the fully explained version to really understand the significance:
http://www.golfgtiforum.co.uk/index.php?topic=285666
Ah. It’s much clearer now. I can sleep tonight! :grin:
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Gaps between the bottom of the W and the circle would bug me.....
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I do wish they would update the font used for the GTI badges. Appreciate it's meant to be a 'throw back' to the seventies, but it looks completely out of keeping with the car.
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Exciting news....no.
Here’s the new Vw logo. Inspirational eh?
(https://i.postimg.cc/c4qVm2V4/54-C62-B02-86-D1-4-C27-B135-CA9-BD22-D5-A86.jpg) (https://postimg.cc/7bVsPsHp)
This should have been released a year ago but everything got knocked back due to WLTP and the production timescale sequencing. Was supposed to launch with MKVIII originally but then ID3 was chosen as seen as a better fit for future positioning.
There are significant cost savings outside of on vehicle badging. It actually looks better in the metal.
https://www.youtube.com/embed/0YgEA4h3Xqk?controls=0&
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I do wish they would update the font used for the GTI badges. Appreciate it's meant to be a 'throw back' to the seventies, but it looks completely out of keeping with the car.
You could de-badge it? I think they look great, especially when not silver.
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Gaps between the bottom of the W and the circle would bug me.....
I suppose you could say the gaps at the bottom of the ‘W’ have been introduced to be consistent with the gap between the bottom of the ‘V’ and the top of the ‘W’ - and AFAIK that gap’s always been there.
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I'm more concerned with how the car attached to the logo looks!
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(https://i.postimg.cc/L8K244Zm/VW-Evolution.jpg) (https://postimages.org/)
The evolution of the VW Logo.
It's gone really retro, harking back to 1945/60's. Looks even more retro on the car badge. Guess it's following what most brands are doing, getting it a simple as possible. For me though, it's just a bit weedy. Think VW should have been a bit thicker.
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Its probably much easier to cut, stamp etc, as there are less gaps to worry about and the gap beneath 'W' inside the circle is now one large area rather than 3 smaller areas when the 'W' touched the Circle. Speaking as a repro artist for print who deals with branding on a daily basis, I would say the production side of things has had a say in the final logo design. As someone earlier in the thread said, it's probably, partly a cost cutting exercise.
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Its probably much easier to cut, stamp etc, as there are less gaps to worry about and the gap beneath 'W' inside the circle is now one large area rather than 3 smaller areas when the 'W' touched the Circle. Speaking as a repro artist for print who deals with branding on a daily basis, I would say the production side of things has had a say in the final logo design. As someone earlier in the thread said, it's probably, partly a cost cutting exercise.
I was hoping you’d give an educated opinion on the logo :smiley:
That’s an excellent insight into how the graphic design side of it works. Obviously there must be dozens of meetings between the various parties involved, focus groups and the board before sign off.
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Its probably much easier to cut, stamp etc, as there are less gaps to worry about and the gap beneath 'W' inside the circle is now one large area rather than 3 smaller areas when the 'W' touched the Circle. Speaking as a repro artist for print who deals with branding on a daily basis, I would say the production side of things has had a say in the final logo design. As someone earlier in the thread said, it's probably, partly a cost cutting exercise.
No doubt about it, costs were a factor and it's part of a much wider drive across every aspect of VW largely driven by dieselgate and the cost of tooling for electric and through their electric led 'Transform 2025+' strategy. I can't say too much but the brand architecture and execution was done by Metadesign in Berlin but I noticed that in the press releases, 19 internal design and marketing teams, and 17 external agencies were included in the process.
Having done things like this before, I don't think customers understand just how much work goes into what appears to be a minor tweak or the sheer scale of the task in getting approval and consensus with all the stakeholders. But the 3D logo did look dated so this was necessary.
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Having done things like this before, I don't think customers understand just how much work goes into what appears to be a minor tweak or the sheer scale of the task in getting approval and consensus with all the stakeholders. But the 3D logo did look dated so this was necessary.
I can believe how much goes in to such a minor tweak to artwork and branding. It is the bane of my life at work and can drive a simple graphic designer/artworker absolutely crazy.
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(https://i.postimg.cc/L8K244Zm/VW-Evolution.jpg) (https://postimages.org/)
The evolution of the VW Logo.
It's gone really retro, harking back to 1945/60's. Looks even more retro on the car badge. Guess it's following what most brands are doing, getting it a simple as possible. For me though, it's just a bit weedy. Think VW should have been a bit thicker.
Thicker, like their engine software engineers?
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My current Mk 7.5 GTI Performance is my first VW after many years in BMWs, Audis and Mercedes’s.
The new logo looks modern and clean IMHO
The evolution of the badge is very interesting
Thank you
(https://i.postimg.cc/L8K244Zm/VW-Evolution.jpg) (https://postimages.org/)
The evolution of the VW Logo.
It's gone really retro, harking back to 1945/60's. Looks even more retro on the car badge. Guess it's following what most brands are doing, getting it a simple as possible. For me though, it's just a bit weedy. Think VW should have been a bit thicker.