The Audi ride quality is something that has been mentioned for years in reviews, always finishes with comment to drop S Line suspension and spec normal suspension set-up or else they say definitely have the adaptive dampers.
Do you think Audi just don't bother looking at UK road suspension set-up (because people seem to buy the cars whatever). Plenty of other manufacturers seem to take the time (or is it marketing spin to get extra column inches in the car mags).
Oooh seats, yes good point. I need to rein in my Audi RS3 enthusiasm as Audi seats are a prime reason why I'm driving a Golf R. It was classic sitting on the seat or in the seat. Golf R seats just felt more comforting and secure. Audi I was on the leather never felt secure in seat and sliding around, not a great feel.
By the sounds of it things have not improved.