A lot of it is do with emission rules, driving cycles, drivability for the masses, insurance groups ect.
How would putting one of your maps on the car increase emissions? Surely it would be down the driver and there driving habits. Some maps increase fuel economy right? Could the car company's not play this economy card and then charge more?
Emissions and fuel economy not the same thing fuel economy will come under the layed out driving cycle. On all remapped cars driving emissions will be higher under load, petrol cars the fuel and ignition angle is for power so the hydrocarbons will he higher. (but saying that stock 2.0TFSI engine under load and after a good hard drive run a very high hydrocarbon out put. TDIs will run a higher soot content under load.
When designers plan a car all this information is pre setout for them, they have to work with the software calibratior to get the correct outputs with in a % of component efficiency. These engine will bee tested flat out to the max at 10,000 rpm for many hours during dyno bench testing, if they last the duration the engines get stripped then inspected to work out a VERY safe working limit which will be safe in
all climates around the world and using different qulaity fuel.
So in theory a stock 150bhp 1.8T AUM should make the exact same power, simlar MPG and emissions in the heat of India using poor qulaity fuel than it would in the UK in the winter months using V-power. But the same car remapped would make a lot less power, poor MPG, and crap emissions in India on the cheap fuel.
Take a look at the the AUM 150bhp and AUQ 180BHp GTI, exact same hardware, the ecu will swap over ect just the software and mapping take the AUQ to 150bhp you could say the AUQ is a factory remapped 150bhp Golf? . IMO the 180BHP Golf was produced to appeal to another aged market and promote the Anni as being a little better. The AUQ engine code demotes the emission rating of the engine, look at technical data and you will see that from the factory at 180bhp it has a higher emission output.