the mk7 gtd has stop start so vw must have done something to rectify the cold start clatter. I'm sure they've got a new system that warms the engine up a lot quicker. petrols are no longer the be all and end all of hot hatches.
My dad's is extremely smooth in the stop-start (I almost didn't notice it start up again - i'd initially had my reservations about stop-start on a GTD), my Scirocco 170TDI is very smooth for a diesel (but not quite as smooth as the GTD unit).
Since VAG ditched PD and embraced CR with piezo-electric injectors they have been the smoothest diesel units on the road. My boss's BMW520D (Sept 2012 model) sounds like an absolute bag of hammers in comparison, especially from cold, and Merc Diesels are rougher than BMW ones. The idling differences are minimal now and above 1500rpm you would be hard pushed to tell you were driving a TDI.
Due to their higher gearing they're noticeably quieter at motorway cruising speed than a GTI and on the 170/177/184 units they actually sound better in the cabin than the 2.0TSI because of the soundaktor device (yes it's artificial, but I care more about what I hear than what everyone else hears and it's the same one they put in the "R") but yet again, above 1500rpm, when you put your foot down in a high output TDI it does have a decent engine note.
VAG seem to be slow on the uptake with increasing TDI output, unlike BMW which have been pushing 6PS a year about 3 years in a row with their 2.0D unit. They seem to only up the output when they can work out how to do it without compromising refinement and economy.
Buy a GTD if you care about MPG, buy a GTI if you care less about it or hate diesels because you think they'll drive like your mams Peugeot 205 diesel you used to drive 20 years ago when you first passed your test.