The current price of the Golf Mk8 GTi is more expensive than expected. With a similar option list compared to my current Golf R it is £6000+ more expensive than what I paid for my Golf R. That is an insane mark up. especially when you are comparing a MK8 Golf GTI to a MK7 Golf R. I was so looking forward to the Golf R being released and was tempted to consider one when it was. But now after seeing the price of the GTI, I am wondering if I should look elsewhere like Audi or BMW. I specced up a Audi S3 the other day and it was a couple grand just under the price of the GTI I specced with similar options list. What are VW doing with their pricing mark up, when an Audi S3 can be specced at a lower price than a GTI?