If BMW make a nicer looking 1 series i'd be all over it. I like the 3 series but don't have need for a car that big (and the missus wouldn't dare drive it). Following my experiences with dealerships over the last few years, i feel BMW would be most deserving of my money, my local BMW dealerships in the Newcastle area are always very friendly, no nonsense places that seem to know what they're selling and fixing. The local BMW bodyshop are by far the best VW approved bodyshop in the area and every one of their staff were great in budging the insurance company along following a bump from an awkward bugger who didn't report the incident.
My local Audi garage has been less than useless with a minor warranty job on the A1, and they have that slimy estate agent vibe about them. VW dealerships locally have been a mixed bag with warranty work - I make a point of sending the car to Pulman Sunderland, even though it is a bit inconvenient compared to the Lookers (formerly Benfield) dealership, but they do a far better job of it.
Come on BMW, make me a nice looking Golf-sized car!