Find a decent independant, i would think Kwik Fit would source there parts from the local factors theyve got screwed down on price which means any makes really.
The trouble is with aftermarket pads its a one pad compound fits all kind of thing, whereas a genuine VW pad will be tailored to that individual application, differing compounds between the different models - a 1.5TSi pad will be different to a TDi, to a GTi, to an R ??
Also who'd let Kwit Fit, Formula Fcukup, etc loose on there pride and joy??