There should be a way of reversing it perhaps, so the driver can decide...
I remember on my old E46 330, the down shift was the "wrong" way around (pull=downshift & v/v) - opposite to what it must be now on newer BMW auto's, then??
However, there was a simple fix.................
You just popped the gaitor off & switched the +/- wires - ever so simple. (I'm not sure, but I can't remember switching it back when I sold the car on! They may have got a bit of a shock one day!).
Perhaps someone could have a look at this on their DSG???