Options for Factory Order: 18" wheels, ACC, Sunroof, Bi-Xenons, Front and Rear Parking Sensors and Rear Camera, Luxury Pack, Winter Pack, DSG.
Options by Retro-fit: RNS510, Bluetooth, Leather (£1000 from UK leather trimmers and it is full leather unlike from VW, though the Jacara Cloth to my eyes is far better looking).
So quite a lot from the factory is worth ordering.