What's that, brand snobbery?
As already touched on here, how good to have the manufacturer pushing out products like that?! It's not meant to compete with the GTI, it's just some fun, like wot dem VW had years ago. Production of it is so low, I doubt it even makes any money. Plus the Megane is end of life so it is totally just a 'look what we can get up to' project and for that alone they should be encouraged.