It may be because it's a measure that's universally accepted. For me, in a high performance diesel, it's a measure of grip, which FWD performance diesels regularly lack with all that torque. Faster 0-62 = more grip on a modern diesel with 150+ ps, we've all seen what a difference there is on the times with and without Quattro on the A3.
Grip is one of the things I'm most looking forward to in the R, being able to put that power down (ok, in my case, some of my current GTD issues may be Bridgestone related).
It is universally quoted by car magazines and blokes in the pub. Most car journalists (with the exception of Clarkson) recognise that it is a very poor indication of overall performance because nobody - except maybe professional drag racers - engages in such things as a matter of course. A better measure would be standing quarter mile (although this is still heavily traction related) but the difference is much smaller because the traction component is a much smaller percentage of the total...
Look up a guy called David Vizzard, he used to drag race a Hillman Avenger with about 70bhp and he used to embarrass some quite powerful stuff, for two reasons: (1) he could drive (2) he had made sure his car could use as much of the 70bhp as it could generate...
Imagine (and you can calculate this - have a look at
www.torquestats.com) three cars 181 bhp, 1350kgs the cars are the only difference between these imaginary cars is that 1 is FWD, 1 RWD and the other 4WD.
FWD: 0-60 7.6 seconds, standing quarter 16.2 @ 88mph
4WD: 0-60 7.3 seconds, standing quarter 16.0 @ 85mph
RWD: 0.60 7.6 seconds, standing quarter 16.1 @ 86mph
You'll find these calculated figures are remarkably accurate and the differences are really minute, 0.3 seconds in a 0-60 sprint is barely a good car's length and the 0.2 seconds over a standing quarter is even less...
That is because by far the biggest factor in these performance figures is power:weight and you need quite a lot of the first or significant reduction in the second to make a difference.
The calculated figures for my 911 (320bhp ~1350kgs):
4WD: 0-60 4.5 seconds, standing quarter 12.9 @ 107mph
For an increase in power of about 140bhp, I get a three second gain from 0-60 which rises to 3.3 over the rest of the quarter mile.
And now here's the rub: a driver of equal skill in both cars on a mountain pass and the Porsche would disappear up the road into the distance at a rate of knots... Interestingly, their values are very similar.
Equally, is suspect my mythical 4WD GTD would inexorably pull away in the scenario described in spite of the fact the performance figures are very close. I'm not sure it is all about traction but probably more to do with the extra stability and therefore confidence that the 4WD system offers...