I think the BMW one is slightly different. Certainly the controls you have are different.
I can't remember who's technology it is that does the four sound profiles but it's someone else's technology.
The lack of documentation means it's impossible to actually understand what the four things are for. These are on top of the equaliser sliders, which remain the same when you select the profiles. Surround also is another slider that's independent.
It's frustrating and your particular audio track can either work or fall flat. It's not even genre, one bass heavy thumping track can sound amazing, next one sounds like it's being played from something broken.
Something instrumental can sound amazing, something similar next sounds dreadful.
I'm no audiophile, i just love music but I can hear when it's gone wrong.
When it's right it's great but it's so variable and combined with a touch screen that will kill you if you fiddle while you drive...