Author Topic: New R logo announced  (Read 1951 times)

Offline jv

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New R logo announced
« on: 07 October 2019, 11:12 »




"The new R logo symbolises the performance brand’s fresh start. It is more modern, distinct and sleek: Reduced to its essential components, it can be used for various purposes, remaining particularly suitable for digital media. The new logo was developed at the Volkswagen Design Center. The team surrounding Klaus Bischoff developed the new R logo together with Technical Development and the Volkswagen R Marketing team.

The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves. Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness. The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity."

There you have it.
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Offline hog_hedge

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Re: New R logo announced
« Reply #1 on: 07 October 2019, 21:28 »
Wow!

I like it :cool:

Offline Exonian

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Re: New R logo announced
« Reply #2 on: 07 October 2019, 21:51 »


The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves. Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness. The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity."



Those were the exact words that sprung to mind as soon as I saw the pics.

Either that or “the R looks a bit broken”

One of those.


But pics! There are pics!
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Offline BobbyT

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Re: New R logo announced
« Reply #3 on: 08 October 2019, 19:04 »
Not sure, I like the gloss black bit but it doesn't look like an R to me?   :undecided:

Will the R Line keep the current logo?
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Offline Dr Mike Oxgreen

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Re: New R logo announced
« Reply #4 on: 09 October 2019, 06:25 »
Just imagine how many meetings that took...

Offline P4ddy

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Re: New R logo announced
« Reply #5 on: 26 January 2020, 10:37 »

Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness.





That could also be symbolising the brand going downhill as it's sloping down. No I'm not saying it is just using their way of thinking