I had an Amarok Ultimate before my current T6 Caravelle. I bought it firstly because I'd always fancied one, then to tow our caravan, and finally to lug and tow stuff when we were building our house.
I loved it, but it wasn't without compromise. Fuel consumption was not an issue at around 35mpg, down to about 27-28mpg when towing. Performance didn't really factor either, as you naturally drive in a more relaxed manner. You're higher up, can see further ahead, so don't feel the need to press on. The main negative that we had was the rear seat accommodation. Leg room is probably on par with the Golf, but the shape of the rear of the cab meant that the backrests were bolt upright. Fine for short trips, but our kids would be uncomfortable after a couple of hours.
I saw a new Ranger Raptor the other day. It really look the business, but as with most Ford products, there did seem to be a lot of styling for stylings sake. Horse type people tend not to go for too much bling, so anything too fancy might look a bit out of place.