Reminds me of the first Malaysian efforts that were based on redundant platforms from main manufacturers - You see some KIA, Hyundai now that genuinely look good and its really only the badge itself you find to be the put off - I know SEAT is part of the VAG family but some of them look pretty good now also.
If the above is the final vanilla version then its pretty awful - sure the performance models will look improved as get beefed up with the performance bits and pieces, wheels etc, so you really have to see them to make true judgement but its not looking good