"The new R logo symbolises the performance brand’s fresh start. It is more modern, distinct and sleek: Reduced to its essential components, it can be used for various purposes, remaining particularly suitable for digital media. The new logo was developed at the Volkswagen Design Center. The team surrounding Klaus Bischoff developed the new R logo together with Technical Development and the Volkswagen R Marketing team.
The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves. Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness. The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity."
There you have it.
