GolfGTIforum.co.uk
General => General discussion => Topic started by: jv on 07 October 2019, 11:12
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(https://newspress-vwpress.s3.amazonaws.com/images/thumbnail/23402-DB2019AU01254large.jpg)
(https://newspress-vwpress.s3.amazonaws.com/images/thumbnail/23403-DB2019AU01255large.jpg)
"The new R logo symbolises the performance brand’s fresh start. It is more modern, distinct and sleek: Reduced to its essential components, it can be used for various purposes, remaining particularly suitable for digital media. The new logo was developed at the Volkswagen Design Center. The team surrounding Klaus Bischoff developed the new R logo together with Technical Development and the Volkswagen R Marketing team.
The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves. Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness. The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity."
There you have it.
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Wow!
I like it :cool:
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The new company logo is characterized by the pristine line width and a clearly horizontal arrangement featuring dynamic curves. Moreover, the prominent diagonal line serves as a stark contrast, thus underscoring the brand’s overall progressiveness. The elongated R creates a broader, more powerful impression and defines Volkswagen’s commitment to performance and exclusivity."
Those were the exact words that sprung to mind as soon as I saw the pics.
Either that or “the R looks a bit broken”
One of those.
But pics! There are pics!
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Not sure, I like the gloss black bit but it doesn't look like an R to me? :undecided:
Will the R Line keep the current logo?
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Just imagine how many meetings that took...