Good article in Top Gear magazine this month (I didn't buy it), saying that making us hanker after bigger wheels is a massive con by marketing executives. If you look at high performance cars from 20 years ago, I think he used a BMW as an example, the ride was way better back than, as it had smaller wheels and bigger tyres than the current models. Another example was a F1 car, small wheels, chunky tyres. I tend to agree, as the ride in Mk5 on 17s was way better than the ride in my Mk7 on 18s. You live and learn.