Nice pics and video phazer, captured the sport rumble nicely! Interesting about the brake pad markings, will be nice when someone gets to do a comparison. Perhaps all European brake pads are the 'L' type', so we are getting these under this initially European package.
I really do like the sound in sport, cruising around 20-40 sounds great, and stonking under acceleration (nearly at the 1000 mile mark so looking forward to that!) I normally turn off sport mode once on the motorway/higher speed cruising, as even though the sound diminishes with speed it can be a tiring rumble on the motorway, so the system works brilliantly in that respect.
Something else I am pleased with - the engine is so hushed at low speeds (I'm really amazed at the level of refinement for a diesel) that it's rare I ever hear any 'diesel-ness' in the engine note.