Are all those gouges the same size? Look about 15-20mm long. It looks like marks made by a jemmy bar used for levering the tyre of its rim seating.
Black circles always seem to use sh!te fitters - got stung once with my Scirocco (luckily, painted wheels - easy to rectify). Always go to Costco now.
If wheel insurance doesn't play ball and BC don't offer you a remedy, I would have them powder coated some shade of Silver.
First and last time to be honest...Looks the same I would say. That's what I said they used a bar for levering but we shall see what they say.
Regarding my wheel insurance one of the exclusion say : Damage caused by third party for general maintenance . Does it mean tyre fitters as well?
I suspect it might. I’d imagine the wheel insurance cover is restricted to accidental damage that occurs while you’re driving or parking the vehicle such as scuffs from kerbing. Many policies don’t cover pothole damage such as buckling or cracking, some exclude diamond cut alloys and some only provide SMART repairs, rather than a full refurbishment. So these policies might seem to be a good idea, but they can be quite restrictive in terms of what they offer.
Some alloy wheel insurance policies have a specific exclusion of damage caused through the fitting of tyres; ALA, Direct GAP and GAP Insurance all have such an exclusion in their policy.
It could be argued that tyre fitter damage is covered if your alloy wheel insurance doesn’t have a similar specific exclusion, although your insurer would probably argue that tyre fitter damage is ‘damage caused by a third party for general maintenance’.
Hopefully Black Circles will do the right thing, and acknowledge the damage to your wheels was caused by their tyre fitter, and pay for your wheels to be refurbished at a place of your choice.
Good luck. Please let us know how you get on.