Yup really common just real life damage. It happens.
As my friend said, the brake disc will wear down and erase the mark, but you'll get another soon as anyway.
Windscreen and bonnet chips also very very common - I get the impression its to do with the shape of the nose of the car - it certainly happens far more on the Mk7 than other cars I've had previously, but its almost certainly from a NCAP requirement for minimising pedestrian fatalities combined with a lower drag requirement for emissions.